Our Beginnings
It all began in a modest workspace, with a vision to reimagine traditional Indian clothing for today’s world. grapeisgood was founded to bring vibrant fabrics, graceful silhouettes, and cultural authenticity to modern wardrobes.
In the early days, we crafted each kurta, saree, and salwar kameez with a simple machine and a heart full of passion. Every piece reflected our belief that Indian fashion is more than just garments — it’s a way of expressing identity with pride.
Our first orders came from friends and word-of-mouth. Their love for what we created gave us strength to grow. What started as a humble idea has grown into a label that empowers style through heritage.
Our Mission
At grapeisgood, fashion is not just about clothing — it's about honoring heritage, empowering identity, and embracing sustainability. Our mission is to bring the essence of Indian tradition into everyday life through conscious design.
We focus on natural fabrics, ethical production, and timeless Indian silhouettes that never go out of style. Whether it's a flowing saree or a hand-embroidered kurta, every piece is made to last — and to tell a story.
We believe that dressing with purpose should bring joy. That’s why our goal is to inspire confident choices rooted in culture, comfort, and care. Because wearing Indian fashion from grapeisgood means celebrating who you are — beautifully and mindfully.